Marketing Manager Responsibilities:
- Develop and execute CosmosID lead-generation campaigns in close collaboration with product management and sales
- Manage, develop and maintain the content for inbound and outbound scientific content marketing in collaboration with CosmosID scientists, KOLs
- Work alongside third-party SEO agency on strategy for qualified leads
- Coordinate with partners and internal team members on various education initiatives, such as webinars, podcasts, etc.
- Maintain and develop CosmosID e-mail marketing & social media strategy
- Manage CosmosID’s brand guidelines and ensure that branding guidelines are met by providing templates for presentations, web content, and handouts
- Contribute to developing brand positioning in collaboration with product management and ensure that the positioning is reflected in campaigns and collateral
- Support sales in the organization of company conferences, trade shows, and major events
- Communicate the marketing plan to internal clients and key leadership
- Identify new prospects and new market opportunities by researching industry trends and positioning against new market competitors
Marketing Manager Requirements:
- Bachelor’s degree or master’s degree in marketing or a life science discipline
- Experience with creating and executing both inbound and outbound marketing campaigns
- Experience with online marketing, including social media, and content marketing
- Strong team spirit and the ability to work effectively as part of small, international teams
- Experience in project management and a track record of reliably delivering projects on time
- Preferred candidates have a degree or background in biology or a related life sciences discipline
- Advanced communication skills
Technical Skills:
- HubSpot E-Mail Marketing
- Asana Project Management
- Notion Page Management
- Slack Communication
- Google Sheets
The position is based remotely with an option to work in Germantown, Maryland.
The candidate should have a legal work permit to work in the US. Interested candidates are invited to send their CV and cover letter to jobs@cosmosid.com